DocumentationTutorials, scenarios & features
Discover our expansive knowledgebase and learn how to get the most out of Citizen Ticket.
Tutorials
- Getting started
- Create an event, set up your venue and set the date
- Create and customise your organiser landing page with your brand identity
- Adding team members to your profile
- Advanced ticketing
- Managing early bird tickets
- Enforcing a mandatory ticket with ticket purchases
- Understanding automatic capacity management
- Using Passes - Annual Memberships, Bundles or Passes
- Configuring your time slots for private party experiences
- Working with many dates
- Customer management
- Data & Reporting
- Traffic & tracking
- Exporting data to be used off-platform
- Themes
Scenarios
- Refunds and Cancellations
Features
- Account Details
- Account Help
- App
- Box Office
- Email Centre
- Event Setup
- Create and manage early bird tickets
- Dates how do I cancel or postpone my event
- Dates how do I create multiple sessionstime slots for an event
- Dates how do I use multidate mode
- Dates how do I use the time slots power settings
- Donations how to add a donations option at checkout
- Duplicate event how do I duplicate my event
- Embed widget how do I embed a buy tickets form to my event website
- How do I make event buckets
- How do I pin an event
- How do I schedule a date to publish my event
- How do I set up a waiver form
- How do I set up gift vouchers
- How to activate exchanges
- How to set up exchange all tickets in a sale
- How to set up tentative bookings
- Images how do I add a promotional video to my event page
- Images media tile how do I embed a spotify link
- Location how do I delete a venue
- Location how do I set a location or change a location
- Location how do I set up an online event
- Location how do I set up my event when I havent secured a venue
- Multievent tools what are multievent tools
- Releases sidebar
- Sales digest notify me when my event or a timeslot sells out
- Title description how do I hide my event from public view
- Title description how do I set my event type
- Finance
- General Queries
- Livestream Events
- Livestream Hybrid Events
- How do I change the sales end date for a live stream event with watch again enabled
- Live stream events how do I make sure my events live stream broadcast is of high quality
- Live stream events how do I stream a thirdparty conference call to my live stream
- Livestream studio can I add an alternative viewing link to my livestream event
- Livestream studio can people watch my camera if I havent gone live
- Livestream studio how do I customise my events live stream page
- Livestream studio how do I end the live stream for my event closing your broadcast
- Livestream studio how do I send a broadcast message to viewers
- Livestream studio how do I set up my streaming software for my live stream event
- Livestream studio how do I start my livestream or go live
- Livestream studio how to download the recording after the livestream
- Livestream studio what happens if access opens and I havent gone live
- Livestream studio what is broadcast message
- Livestream studio what is livestream embed
- Livestream studio what is streaming software
- Livestream studio what stream quality will my viewers receive
- Livestream studio when should I enable watch again after my live stream has finished
- Livestream studio where do I find the live stream server url and key
- Location how do I create a hybrid event location
- Location how do I create a live stream event location
- Tickets can I create a free live stream ticket
- Tickets how do I create a live stream ticket type
- Tickets how do I create live stream ticket types for a watch again or rental period
- Tickets how do I create ticket types for a hybrid event
- Manage Booking
- Customer fringe by the sea how do I apply for a refund for an event or return a free ticket
- Customer greenwich market grotto danson house how do I exchange my tickets to another datetime slot
- Customer how do I add my events to my personal calendar
- Customer how do I apply for a refund for an event or return a free ticket
- Customer how do I exchange my tickets for a tentative booking
- Customer how do I exchange my tickets to another datetime slot
- Customer how do I send a ticket as a gift to someone
- Customer I havent been sent cant find my eticket request ticket wallet
- Customer I purchased the wrong tickets how do I change my tickets for the correct event
- Customer I want to transfer my ticket to a friend or family member
- Customer my event has been cancelled
- Marketing
- After sale pop up how do I send a message to customers after they purchase a ticket
- Can I talk to somebody about marketing my event
- Continue shopping how do I allow customers to continue shopping for tickets to events on my organiser profile
- Discount codes how do I create a discount code for my event
- How do I capture customer data
- How do I create an access code for my event
- How to write a marketing optin message
- Marketing checkout settings
- Reward referrer how do I set up rewards for customers who refer my event to others
- Seo sharing how do I use seo sharing
- Super trolley how do I create add ons for my event e
- Super trolley traffic and tracking
- Traffic tracking how to add a moment
- What are urchin tracking module parameters
- My Account
- My Tickets
- Other
- Reporting
- Attendees guests how do I view my attendeesguests
- Attendees guests seating plan
- How to export attendees and guests reports across multiple events
- How to export sales revenue reports across multiple events
- Sales digest how do I get weekly sale updates for my event
- Sales revenue how do I view my ticket sales
- Traffic tracking what is the traffic tracking tool
- Ticket Purchase
- Customer archerfield walled garden the santa experience how do I purchase a ticket
- Customer borders book festival general public how do I purchase a ticket
- Customer greenwich market grotto danson house grotto 2023 how do I purchase a ticket
- Customer how do I purchase a ticket
- Customer how do I search for an event
- Customer how do I use my gift voucher
- Customer how to fill out a waiver form
- Customer I am struggling to get my transaction through
- Customer my event is sold out can I join a waiting list
- Customer one time codes
- Customer the checkout times out in less than 10 minutes
- Customer treasure island how do I purchase a ticket
- Customer where do I put my access code
- Customer where do I put my discount code
- Ticket Setup
- Activate ticket b when ticket a sells out
- How can I make a ticket type mandatory
- How can I ringfence some tickets for my event
- How do I absorb fees
- How do I activate the transfer functionality
- How do I create a custom wallet button with a link for a thirdparty conference call
- How do I set up a pass
- How do I stop all ticket sales for an event
- Tickets how can automatic quantities handle family tickets
- Tickets how can I create a ticket that allows customers to set their own price
- Tickets how do I activatedeactivate a ticket type for sale at a later date
- Tickets how do I collect the delivery addresses of my ticket purchasers
- Tickets how do I control the ticket ownership per person for my event
- Tickets how do I create a free ticket type
- Tickets how do I hide a ticket type
- Tickets how do I set my refund policy
- Tickets what is a foundation ticket
- Tickets what is ticket grouping
- Waiting list what is the waiting list feature
What are Urchin Tracking Module parameters?
Urchin Tracking Module parameters, or UTM parameters, are a simple way to keep track of traffic incoming over multiple campaigns.
UTM parameters are simply appended to a URL before it is then shared. Instead of sharing a link as:
https://www.citizenticket.co.uk/events/organiser-name/event-name/
You might instead share:
https://www.citizenticket.co.uk/events/organiser-name/event-name/?utm_campaign=spring-sale
Then when the user clicks on a link, we can make a note that they’ve been acquired by your spring-sale campaign.
Why use UTM parameters?
UTM parameters don’t need cookies, tracking pixels or browser headers, they are transparent, are an open standard and can be used on any platform.
Because of these qualities, they are more reliable than third-party cookies & tracking pixels - which is especially important in the recent age of ‘Do Not Track’ browser preferences, cookie preferences popups, and pixel blocking extensions. Yes, they provide better data than Facebook Pixel or Google Analytics alone.
They also provide valuable and insightful counter-data to advertising spend reports.
Did you know:Urchin Tracking Module parameters were first created by an old web traffic analysis product called ‘Urchin’ which was eventually purchased by & turned into Google Analytics (GA). So UTM parameters are naturally compatible with GA, too. They’ve been arounds since the mid-2000s and are still prevalent - now you’re aware of them, you’ll start to see them everywhere! |
They can be used to keep track of:
- Traffic sources, such as Google, Facebook or Twitter
- Campaigns, your internal reference for any particular marketing campaign
- Medium, how the campaign was implemented for this link click
- Search terms, appended by a search engine
- Content
How do I use UTM parameters?
UTM parameters are simply appended to a URL before it is then shared.
An example:
In the case of Citizen Ticket, they should be appended to an event URL. Here’s an example URL (of a made-up event):
https://www.citizenticket.co.uk/events/organiser-name/event-name/
A common UTM parameter choice would be ‘campaign’
https://www.citizenticket.co.uk/events/organiser-name/event-name/?utm_campaign=spring-sale
If you’re sharing that campaign on Facebook, you might want to add ‘source’:
Or if you’re sharing the same campaign on Twitter, you might want to change that source to ‘twitter’
Later on, you can visit Citizen Ticket and filter your campaign to ‘spring sale’ and easily see which platform was more successful at sending you visitors and sales - Facebook, or Twitter?
The full list of UTM parameters available to you are as follows;
Parameter | Purpose | Example |
utm_source | Identifies which site sent the traffic, and is a required parameter. | utm_source=google |
utm_medium | Identifies what type of link was used, such as cost per click or email. | utm_medium=cpc |
utm_campaign | Identifies a specific product promotion or strategic campaign. | utm_campaign=spring_sale |
utm_term | Identifies search terms. | utm_term=running+shoes |
utm_content | Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link. It is often used for A/B testing and content-targeted ads. | utm_content=logolink or utm_content=textlink |
Credit - Wikipedia
Some tips
There are no hard rules about how you name or manage your parameters. It’s all about keeping it simple enough to digest when revisited, but complex enough so you can understand which links are performing well.
You can use as little, or as many parameters as you like and in any order - however, you can only use each term once per URL.
You probably won’t want to use all the parameter types available to you - at least not at first. You can probably get useful data from using just one or two parameters.
Keep a spreadsheet of which parameters you have utilised and where you have distributed the links.
There are numerous tools available to help you put together your URLs. Just search the web for “UTM builder”. Citizen Ticket also has a builder available that will not only build your URL, but turn it into a short link too.
Where can I see the gathered data on Citizen Ticket?
Visit your event dashboard, click “Traffic & Tracking” and then click “Sources & Conversions”. You’ll be able to filter traffic & sales data by UTM parameters that Citizen Ticket has automatically picked up from your distributed links.
First, consider what date range you are interested in - the default 2 week range may be too relaxed, or too restricting for your insights.
Now, you’ll see a list of rows collating the traffic, grouped by the referrer domain.
Notice the five parameters at the top - Campaign, Source, Medium, Term, Content. These columns will be auto-populated whenever somebody clicks on a URL that you have appended UTM parameters to.
Click the ‘filter’ icon in any column to only show the rows and totals for that parameter.
For example, clicking in the ‘source’ will filter away any non-tiktok referrals.
You can quickly combine (and uncombine) multiple filters together to get a better picture of your traffic - take a note of the ‘totals’ found bottom-right, for any particularly interesting combinations.